eFusion enables interactive business relationships through engaging, interactive online experiences, and best-of-breed, open standards, scalable business solutions. We develop highly interactive, visual, online experiences that enhance interactive business relationships. Environments that allow your clients to interact, visualize, assess and experience. Innovative interactive content integrating dynamic content, Flash, Dynamic HTML, streaming media, content channels and customer profiling. eFusion leverages site branding initiatives such as Webcasts, online press, and media events to drive online business and maximize return-on-investment.

Enterprise Strategy
eFusion provides strategic planning of enterprise infrastructures, business process, and enabling technologies to leverage business advantage in the global marketplace. Enterprise Strategies provides enterprise evaluation, enterprise eBusiness assessment, and strategic planning to assess feasibility, best practices, capital investment, performance criteria and return-on-investment for enterprise infrastructures, enterprise resource integration, vendor strategies, hosted solution strategies, business processes, process optimization, business model planning and partner strategies.

eBusiness Enterprise Assessment
Strategic Enterprise Planning
Business Process Planning
Feasibility/ Best Practices
Capital Investment/ ROI
Performance Criteria
Vendor/ Partner Strategies

eStrategy
eFusion’s Strategy and Transformation practise assists enterprises in understanding how new information and communication-based technologies can be used to transform core enterprise strategy, channel strategy, and business processes to deliver top-line growth or bottom-line improvement. eFusion’s methodologies provides a forum to understand and explore strategies for leveraging Internet and emerging technologies to drive measurable value to the enterprise. eFusion is focused on optimization of enterprise business models and processes, translation of the enterprise business model into ‘new economy’ strategies, and identifying opportunities and revenue streams that are attuned to enterprise strategies and objectives.

eFusion methodology and integrated services delivers edge-to-edge mapping of enterprise infrastructures, business process, and enabling technologies to leverage business advantage in the global marketplace. Our strategy services provide a market filter leveraging industry global knowledge resources and market experience. Our solutions can help your enterprise:

• Define a competitive online business vision
• Integrate business processes and align enterprise strategy
• Identify key market opportunities and critical success factors for market success
• Design a roadmap for implementation
• Select optimum technologies and leverage existing systems
• Streamline operational and business systems, processes, and support
• Optimize your workforce, sales, and channel management
• Enable Interactive Relationships with your customers, partners and suppliers
• Identify and leverage emerging markets and revenue streams
• Gain competitive market advantage

eBranding/ Brand Strategy
Activate your digital potential. Unlike television or direct response, online media can cover the entire sales cycle-from advertising to post-sales support. Consequently, it's not enough to simply assert your brand online or make brand promises. You have to live it. Online, we make your brand come alive. We work closely with your traditional agencies and internal brand group to keep your online branding consistent with experiences in other media.

Online Branding
Online, you have the greatest opportunity for living your brand, as well as the greatest potential for failing to live up to it. We go far beyond developing simply the right look and feel, creating an entire user experience throughout your site-from information gathering to customer service.
Localization
Just because digital technologies allow for centralized, global delivery, it doesn't mean that ideas can be translated word-for-word from one culture to another. What works in the U.S. may not work in Spain.
Channel Management
It's essential that everyone throughout your company is communicating the same marketing message at all times. A breadth of digital channels are available to deliver and ensure consistent sales messages through all your sales channels.

• Online Brand Strategy
• Brand Assessment and Evaluation
• Localization and Globalization
• Usability and Site Performance Assessment

We apply a user-centered design methodology to ensure a successful user experience. Our user experience analysis includes:

• Competitive market analysis
• Branding analysis and competitive analysis of other sites appealing to your users
• Usability and performance criteria
• Campaign management through Webcasts, online press, click-thru ads, and media initiatives to drive online business
• Experience management through interactive online media (Flash, streaming media, dynamic content environments, content channels, personalization and customer profiling)
• User profile analysis to identify features and media flow
• An interactive, visual development environment enabled through interactive conferences, online collaboration, digital storyboarding and usability analysis